The idea for Blanche is, as the name suggests, built around my perception of the colour white. For the first time I actually made a fragrance for and with a specific person in mind. I wanted to capture her innocent and untainted side, with a fragrance almost transparent in nature. Blanche also represents an appreciation for classic beauty. The fragrance is pure and simple in structure but extreme in character. - Ben Gorham, founder

Swedish brand Byredo is known for its fragrances, however it has also expanded to makeup and bath and body products over the years. The brand’s story started when founder Ben Gorham had a chance meeting with perfumer Pierre Wulff. It inspired Gorham to start creating perfumes. As an outsider in the fragrance world with a fine arts degree he brought a fresh perspective; one where compositions are inspired by emotions. This allows him to make timeless products that are meaningful and inspirational to people and their lives. Fragrances Gypsy Water, Bibliotheque, Mojave Ghost and Oud Immortel have been on everyone’s minds (and wrists) ever since their release. They are also available as hand creams, candles, body wash and hair perfume so you can weave their unforgettable magic into your everyday life. In the makeup realm, the brand has created nourishing designer lipsticks, mascaras, eyeshadows, and eyeliners to allow your natural beauty and uniqueness to shine through while allowing experimentation.

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