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Designers

Fear of God Essentials

Fear of God has taken the luxury streetwear industry by storm by creating a range of contemporary, neutral silhouettes. Founder, Jerry Lorenzo, wanted to create designs that his wardrobe was missing, so he designed his own hoodies and t-shirts that were first seen being worn by the likes of Kanye West and the late great Virgil Abloh. After his initial success, Lorenzo launched essentials as an accessible luxury of main line Fear of God. The collection targets an audience with their ‘baseline essential needs for their closet’ and puts a laser focus on comfort whilst keeping a contemporary minimalist style. Essentials clothing provides a blend of neutral tones and bold branding and has become a staple piece in the streetwear culture, often being paired with Jordan sneakers and Yeezy trainers. Lorenzo has been vocal in his approach that gender does not influence his designs instead focuses on unisex shapes that can be worn by anyone. Shop the Fear of God Essentials UAE collection and fill that space in your wardrobe.