Santa Maria Novella

Idralia Serum

Discover the rejuvenating power of Santa Maria Novella's Idralia Serum, crafted to complement the iconic Idralia Cream in your daily hydration routine. Rooted in tradition yet infused with innovation, the Idralia line offers a luxurious fusion of functionality and indulgence. From the Exfoliating Cream to the Mask, each product is meticulously formulated to unveil your skin's radiant potential, making it suitable for all skin types. Elevate your skincare regimen with the complete moisturizing ritual of Idralia and experience the ultimate in skin nourishment.

Santa Maria Novella will open your nose and your heart to its rich apothecary legacy and Florentine history. Founded in 1221 as the go-to place for medicinal plants, perfumes, cosmetics and candles, the historic house is the oldest pharmacy in the world. Santa Maria Novella has unique production processes that highlights craftsmanship and is still carried out in the very places it all began eight centuries ago. Acqua Della Regina is the brand’s oldest scent, a citrus and elegant fragrance that was gifted by Catherine de’ Medici to her future husband Henry II of Valois as a wedding present. Another iconic perfume is the Angeli di Firenze which celebrates all those people who contributed to saving the cultural heart and history of the city after the 1966 flood. Discover more such fragrances gems in our Saudi Arabia edit below, featuring pomegranate-shaped scented terracotta to liven up any room.

• Apply a few drops on the cleansed face before the cream. It can be used both in the morning and in the evening.

Aqua (Water-Eau), Propanediol, Sodium Hyaluronate, Ceratonia Siliqua (Carob) Seed Extract, Caprylyl/Capryl Glucoside, Sodium Benzoate, Hydroxyacetophenone, Parfum (Fragrance), Sodium Cocoyl Glutamate, Citric Acid, Polyglyceryl-6 Oleate, Glyceryl Caprylate, Sodium Surfactin.