Looking to thoroughly cleanse your curls and scalp without stripping your hair of moisture? Color Wow's Hooked Shampoo does exactly that. 

Its unique, cutting-edge formula contains a proprietary Procapil® blend to deeply clean while minimizing shedding. Best of all, this gentle sulfate- and paraben-free shampoo leaves your hair without any filmy residue, allowing nourishing treatments and styling products to penetrate the shaft for maximum absorption and juicy, defined curls.

• Free from silicone, alcohol, sulfate, and parabens
• Vegan

If you’re thinking of coloring your hair or are looking for ways to maintain the fun hue, Color WOW is the haircare brand you need in your beauty cabinet. It was founded in 2013 by John Frieda and Gail Federici. Today, the brand is known for its innovative and high-quality hair care products designed to address the specific needs of individuals with color-treated hair. Even Jennifer Lopez’s hairstyle Chris Appleton swears by it. He is also the Global Creative Director of Color Wow and behind global beauty trends like “glass hair”, “snatched ponies” and “glossy bobs”. Whether you use a dye or a natural shade, Color Wow’s conditioner, hair spray, and shampoo will maintain the vibrancy and longevity of your hair color. Breathe new life into your strands by shopping for the Color WOW products today.

Apply the shampoo to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich, foamy lather, your hair has a lot of buildup and you may require a third shampoo application.

Water/Aqua, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Hydrolyzed Wheat Starch, Aloe Barbadensis Leaf Extract, Chlorphenesin, Ppg-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Polyquaternium-22, Hydrolyzed Wheat Protein, Apigenin, Oleanolic Acid, Butylene Glycol, Peg-40 Hydrogenated Castor Oil, Tocopheryl Acetate, Biotinoyl Tripeptide-1, Bha, Ppg-26-Buteth-26, Potassium Sorbate