This Color WOW’s Root Cover Up for Platinum Hair will extend the life of highlights without using any peroxide. It is formulated using a mineral powder technology that matches a variety of hair shades and tones. It is water resistant.

If you’re thinking of coloring your hair or are looking for ways to maintain the fun hue, Color WOW is the haircare brand you need in your beauty cabinet. It was founded in 2013 by John Frieda and Gail Federici. Today, the brand is known for its innovative and high-quality hair care products designed to address the specific needs of individuals with color-treated hair. Even Jennifer Lopez’s hairstyle Chris Appleton swears by it. He is also the Global Creative Director of Color Wow and behind global beauty trends like “glass hair”, “snatched ponies” and “glossy bobs”. Whether you use a dye or a natural shade, Color Wow’s conditioner, hair spray, and shampoo will maintain the vibrancy and longevity of your hair color. Breathe new life into your strands by shopping for the Color WOW products today.

Mica, Talc, Zinc Stearate, Pentaerythrityl Tetraisostearate, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Silica, Synthetic Fluorphlogopite, Zea Mays Starch, Aluminum Starch, Ctenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Triethoxycaprylylsilane, Ci 77499 (Iron Oxides), Ci 77491 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 77492 (Iron Oxides)