La Prairie

Pure Gold Radiance Cream

This La Prairie Pure Gold Radiance Cream is a rich, luxurious moisturiser that ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. Infused with the Pure Gold Diffusion System, the cream provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.

• Enhances the appearance of radiance in the skin instantly and over the long-term 
• Provides nutrients to the skin 
• Smooths the skin and evens its texture 
• Helps revitalise the appearance of the skin while promoting the feeling of increased volume from intense hydration 
• Deeply hydrates 
• Skin is revitalised, replenished, enriched, diffusing the grace of the golden hour

A pioneer in anti-aging technology, La Prairie-beauty brings accessibility to high-performance skincare. Made for women on-the-move, the brand’s sumptuous serums and illuminating creams will work as hard as them. The majority of their lines contain an ‘Exclusive Cellular Complex’ that protects the skin against aging and damaging influences. What’re you waiting for? Perfect your coverage with extraordinary eye-care, innovative makeup and more.

Morning and evening, following your cleansing, toning, and application of the Pure Gold Radiance Concentrate and Pure Gold Radiance Eye Cream as part of your Pure Gold Ritual, continue with these steps using the complementary golden spoon: 

• 1. Remove the lid 
• 2. Press down on the polished gold ring, turn counter-clockwise, and remove 
• 3. Swap the empty glass vial with the new one, gently turning until it securely fits 
• 4. Reattach the ring and turn clockwise until you hear a subtle click Then, with the golden spoon, take a small amount of the balm and follow this ritual: 
  - Begin with a sliding motion between the eyebrows, moving up to the forehead, and continue towards the temples 
  - Slide across the cheekbones toward the top of the nose - Continue down to the jawline and chin 
  - Complete the routine by sliding with one hand around the mouth - Repeat this pattern until the balm is fully absorbed

• Moisture Retaining Complex 
• Pure Gold Diffusion System 
• Exclusive Cellular ComplexTM